Recommended Reading

• Guest Post: Could Tiny Somaliland Become the First Cashless Society?
• CMO Matrix: How Social Technology Must Integrate with Traditional Marketing, a Horizontal Approach
• HOW TO: Make Free iPhone Ringtones
• Coming up trumps online - The Irish Times - Fri, Aug 27, 2010
• Sell the problem
• SCVNGR’s Secret Game Mechanics Playdeck
• Dublin, London and Berlin – How Europe’s hubs started to kick ass
• Solving the Innovator’s Dilemma – Customer Development in a Big Company
• How Customer Development Failed Us
• Subtlety, deconstructed
• When Wrong, Call Yourself Prescient Instead
• Study: Digital Publishing Subscriptions to Reach $3B by 2014
• How big is your red zone?
• Memory Inception: Three Keys To Creating A Great User Experience For Your Product
  Useful advice on creating great user experiences.
• Murdoch's Latest Plan To Kill The Internet: Launch New National Newspaper For iPads And Cellphones
• Andreessen's Social Site Ning Gets Users to Pay for Service - Bloomberg
  ‘Niche’ Business Models
• How I Document my Business Model Hypotheses
• Google's Push Into Gaming Is "A Strategic Necessity" (GOOG)
• Why Games Are the Killer App for Social Networks
• ESPN the Magazine: ‘Reimagined’