Service Before Content: Creating experiences online that people will pay for. from YABOYA on Vimeo. I gave this presentation at Bizcamp Dublin on the 29th May, 2010. In it, I suggest that in order to sell something online, media companies and other content producers must re-assess what exactly are the problems they are solving and [...]

Read the article at observer.com A fair assessment that quality journalism is a service that should cost something. But are there customers out there who would be compelled to pay? Posted via web from YABOYA’s Posterous

Read the story at adobe.com Adobe explain how they are delivering new experiences with content. Posted via web from YABOYA’s Posterous